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Magazine Circulation and Advertising Rates as of 6/21/99

For an interesting comparison look at the rates below and compare to the rates of today listed at EP Magazine Database


Top magazines by circulation 

 
Rank
Publication
Price for 4C ad
 Circulation
% Change in Circ.
1
Modern Maturity
$220,000
20,402,096
-0.3%
2
TV Guide
$130,700
13,085,971
-0.6%
3
National Geographic Magazine
$167,310
8,783,752
-2.5%
4
Better Homes & Gardens
$163,600
7,616,114
0.0%
5
Family Circle
$124,030
5,005,084
-1.0%
6
Ladies' Home Journal
$117,000
4,521,970
0.2%
7
Good Housekeeping
$132,355
4,517,713
-2.7%
8
McCall's
$95,880
4,239,622
-0.4%
9
The Cable Guide
$61,090
4,169,103
-18.5%
10
Time
$169,000
4,124,451
-0.6%
13
Sports Illustrated
$162,000
3,269,917
-0.3%
14
Newsweek
$154,750
3,227,729
-1.5%
15
Prevention
$59,250
3,152,814
-3.0%
16
Playboy
$96,210
3,151,495
-0.7%
17
Redbook
$72,215
2,854,448
0.9%
18
The American Legion Magazine
$31,060
2,691,252
-2.3%
19
Cosmopolitan
$99,550
2,581,985
2.2%
20
Via Magazine
$19,300
2,489,605
N/A
21
Southern Living
$60,730
2,470,202
-0.9%
22
Seventeen
$43,740
2,437,194
-1.4%
23
Martha Stewart Living
$97,900
2,235,723
-3.5%
24
Glamour
$88,483
2,208,926
6.9%
25
National Enquirer
$24,327
2,206,747
-18.8%
26
U.S. News & World Report
$98,644
2,201,351
-0.9%
27
YM
$46,940
2,170,687
1.2%
28
Smithsonian
$49,870
2,088,299
0.8%
29
Money
$98,250
1,935,014
-0.4%
30
Star
$24,188
1,900,615
-14.4%
31
Teen
$10,800
1,850,436
11.4%
32
Ebony
$35,914
1,847,773
0.7%
33
V.F.W. Magazine
$18,900
1,776,690
-2.0%
34
Field & Stream
$54,895
1,757,543
0.2%
35
Parents
$53,6550
1,741,628
0.1%
36
Country Living
$58,610
1,669,609
3.3%
37
Men's Health
$82,955
1,587,573
5.4%
38
First for Women
$23,987
1,579,495
10.2%
39
Popular Science
$43,380
1,562,353
0.1%
40
Woman's World
$27,337
1,550,654
4.3%
41
Golf Digest
$65,840
1,539,272
0.0%
42
Life
$63,750
1,500,774
-4.8%
43
Golf Magazine
$50,000
1,469,078
11.5%
44
Sunset
$58,500
1,464,559
1.1%
45
Entertainment Weekly
$51,000
1,431,886
10.1%
46
Popular Mechanics
$55,450
1,425,396
0.0%
47
Cooking Light
$27,000
1,423,400
1.0%
48
Boys' Life
$21,240
1,370,247
0.7%
49
Outdoor Life
$40,255
1,368,023
0.1%
50
Medizine
$NA
1,342,800
26.7% 
51
Video Event
$12,495
1,325,541
5.3%
52
American Rifleman
$23,005
1,291,950
-12.7%
53
Consumers Digest
$25,270
1,289,453
0.0%
54
Rolling Stone
$168,890
1,252,282
-0.4%
55
Scholastic Parent & Child
$39,400
1,236,244
12.4%
56
Parenting Magazine
$45,040
1,221,179
9.5% 
57
Car & Driver
$59,010
1,219,708
9.1%
58
Secure Retirement
$27,890
1,210,693
-6.4% 
59
Discover
$36,860
1,206,745
0.2%
60
Motor Trend
$47,500
1,188,863
13.5%
61
New Woman
$30,680
1,181,080
-0.8%
62
PC Magazine
$33,205
1,176,691
2.0%
63
Mademoiselle
$55,910
1,158,274
1.9%
64
In Style
$47,000
1,151,024
19.0%
65
Weight Watchers Magazine
$24,620
1,150,445
11.3%
66
Self
$38,410
1,149,506
0.7%
67
PC World
$42,825
1,148,816
0.4%
68
The Family Handyman
$29,440
1,126,939
0.3%
69
Vogue
$68,786
1,125,585
2.3%
70
Vanity Fair
$73,082
1,118,895
2.1%
71
Shape
$28,740
1,106,785
18.8%
72
Soap Opera Digest
$28,776
1,102,223
-11.2%
73
Us
$46,485
1,101,222
-2.8%
74
Health
$34,370
1,084,536
5.3%
75
Scouting
$10,540
1,084,076
0.0%
76
FamilyFun
$22,268
1,064,789
9.8% 
77
Kiplinger's Personal Finance 
$32,030
1,064,461
-3.2%
78
Country Home
$53,900
1,059,510
2.6%
79
Bon Appetit
$34,500
1,059,028
-4.1%
80
Disney Adventures
$31,960
1,045,041
4.8% 
81
Sesame Street Magazine
$43,214
1,037,589
2.8%
82
Home
$37,300
1,024,238
1.6%
83
Travel & Leisure
$61,840
1,013,327
1.6%
84
Michigan Living
$15,450
1,011,901
-1.1%
85
PC/Computing
$42,710
1,009,172
0.3%
86
American Homestyle & Gardening
$46,580
1,004,943
0.0% 
87
American Health for Women
$29,900
1,004,672
10.7%
88
Fitness
$30,301
1,004,391
25.0%
89
Essence
$26,030
1,000,592
0.0%
90
Penthouse
$36,300
994,711
12.6%
91
Victoria
$32,500
959,599
3.8%
92
Today's Homeowner
$27,735
955,067
5.0%
93
Jet
$16,024
941,844
-3.2%
94
Elle
$50,825
941,770
2.7%
95
The American Hunter
$21,900
936,923
-11.5%
96
Business Week
$109,400
913,359
-0.2%
97
Country America
$32,300
904,675
0.1%
98
Food & Wine
$27,680
883,381
3.5%
99
Nickelodeon Magazine
$22,900
883,172
17.6% 
100
Gourmet
$28,600
879,331
0.8%
101
Vitality
$1,200
873,124
-13.0%
102
House Beautiful
$71,545
864,585
-1.2%
103
Globe
$13,594
845,065
-18.9%
104
Child
$38,735
841,544
6.2% 
105
Windows Magazine
$25,370
825,771
2.6%
106
Working Mother
$37,605
822,502
-1.5% 
107
Total TV
$4,134
821,105
13.7%
108
Architectural Digest
$55,546
818,185
1.6%
109
Hot Rod
$26,875
818,010
4.8%
110
Midwest Living
$30,400
817,472
-1.4%
111
Sports Illustrated for Kids
$40,000
816,830
-4.4% 
112
The New Yorker
$39,135
813,434
1.8%
113
Traditional Home
$34,630
812,823
0.3%
114
Allure
$30,180
799,373
5.1%
115
Conde Nast Traveler
$55,255
789,628
0.1%
116
Forbes
$61,890
784,220
0.2%
117
Tennis
$31,948
775,935
-0.7%
118
Fortune
$60,800
767,148
0.6%
119
The American Legion Aux. Nat'l News
$31,060
755,497
0.0%
120
North American Hunter
$13,815
751,701
4.2%
121
Sport
$23,215
751,059
-4.8%
122
Mutual Funds Magazine
$32,235
742,492
34.6%
123
American How-To
$15,095
741,452
30.6%
124
Road & Track
$39,855
737,362
-2.3%
125
Marie Claire
$44,145
734,841
14.8%
126
Harper's Bazaar
$49,185
726,582
3.1%
127
Smart Money
$23,700
724,495
7.3%
128
Traveler
$28,780
715,231
0.8%
129
Today's Realtor
$23,560
711,378
0.2% 
130
Mature Outlook
$25,370
705,726
7.1% 
131
Yankee
$20,270
705,003
-1.0%
132
GQ
$51,523
700,244
1.7%
133
Esquire
$53,565
672,073
2.2%
134
Scientific American
$29,300
667,150
0.9%
135
Inc. Magazine
$46,290
663,177
0.9%
136
Organic Gardening
$20,020
659,820
-8.5%
137
Eating Well
$19,090
642,971
0.2%
138
Walking
$20,100
634,071
0.7%
139
Working Woman
$33,500
633,572
-0.4%
140
Wood
$6,420
627,006
2.0%
141
Arthritis Today
$15,047
625,681
5.1%
142
New Choices: Living Even Better After 50
$26,935
611,441
0.2%
143
Automobile Magazine
$36,890
610,346
-0.7%
144
Vibe
$2,200
606,237
17.1%
145
Ducks Unlimited
$11,700
605,738
5.2%
146
Premiere
$27,670
602,791
0.2%
147
Metropolitan Home
$36,100
602,505
-2.3%
148
Bassmaster Magazine
$20,160
600,164
4.8%
149
Macworld
$34,995
598,603
24.2% 
150
Guns & Ammo
$18,255
597,570
1.6%
151
Conde Nast House & Garden
$21,600
580,864
14.1%
152
Junior Scholastic
$7,865
578,827
-6.0%
153
Game & Fish Magazine
$10,995
575,377
-0.1%
154
Your Money
$9,885
572,882
3.3%
155
Men's Journal
$46,510
566,943
2.2%
156
Computer Shopper
$14,455
561,591
0.2%
157
This Old House
$16,740
559,272
17.9%
158
Travel Holiday
$23,500
558,610
0.5%
159
Mirabella
$31,170
553,298
-2.4%
160
Flower & Garden
$17,280
552,396
-26.2%
161
Outside
$42,1400
541,242
2.9%
162
Worth Magazine
$23,150
540,758
0.2%
163
The Sporting News
$19,840
540,110
3.4%
164
Sierra
$14,880
538,536
2.6%
165
Spin
$25,880
535,392
4.3%
166
Entrepreneur Magazine
$30,275
531,305
1.7%
167
North American Fisherman
$12,675
529,673
0.1%
168
True Story
$21,400
525,636
-13.8%
169
National Wildlife
NA
523,741
-3.0%
170
Individual Investor
$21,240
520,417
19.5%
171
The Rotarian
$7,685
515,997
-0.9%
172
Crayola Kids Magazine
$21,986
514,571
-1.7%
173
Colonial Homes
$28,670
506,449
-1.9%
174
Catholic Digest
$8,065
501,024
-0.2%
175
Reader's Digest (large type edition) 
$166,000
498,737
N/A
176
Byte Magazine
$24,200
498,421
2.0%
177
Runner's World
$24,730
492,881
7.6%
178
Details
$24,780
476,290
-1.7%
179
Successful Farming
$26,600
475,984
0.1%
180
Audubon
$15,310
468,157
1.7%
181
Home Office Computing
$19,250
467,229
1.4%
182
Gardening How-To
$5,100
464,422
116.0%
183
Independent Business
$30,132
463,798
2.7% 
184
Country Living Gardener
$16,800
462,851
-5.7%
185
The Atlantic Monthly
$20,640
462,029
0.3%
186
Natural History
$13,900
456,179
-1.7%
187
Success
$27,935
455,878
1.5%
188
Bride's Magazine
$31,630
455,685
3.4%
189
Popular Photography
$39,590
454,741
0.1%
190
Sports Afield
$26,200
453,292
-1.2%
191
Muscle & Fitness
$21,890
452,452
-8.9%
192
Kentucky Living
$3,850
452,286
6.1%
193
National Examiner
$24,327
451,973
-14.4%
194
Computer Life
$15,175
450,378
-0.5%
195
The Saturday Evening Post
$11,011
450,294
0.0%
196
National Parks
$7,510
448,590
-3.9%
197
Country Sampler
$9,975
441,319
-7.2%
198
The Tennessee Magazine
$3,597
437,838
2.2%
199
Elle Decor
$22,900
436,634
-1.6%
200
Town & Country
$34,045
435,423
-1.4%



 

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