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Magazine Circulation and Advertising Rates as of 6/21/99

For an interesting comparison look at the rates below and compare to the rates of today listed at EP Magazine Database

`Top magazines by circulation`
Rank	Publication	Price for 4C ad	Circulation	% Change in Circ.
1	Modern Maturity	$220,000	20,402,096	-0.3%
2	TV Guide	$130,700	13,085,971	-0.6%
3	National Geographic Magazine	$167,310	8,783,752	-2.5%
4	Better Homes & Gardens	$163,600	7,616,114	0.0%
5	Family Circle	$124,030	5,005,084	-1.0%
6	Ladies' Home Journal	$117,000	4,521,970	0.2%
7	Good Housekeeping	$132,355	4,517,713	-2.7%
8	McCall's	$95,880	4,239,622	-0.4%
9	The Cable Guide	$61,090	4,169,103	-18.5%
10	Time	$169,000	4,124,451	-0.6%
13	Sports Illustrated	$162,000	3,269,917	-0.3%
14	Newsweek	$154,750	3,227,729	-1.5%
15	Prevention	$59,250	3,152,814	-3.0%
16	Playboy	$96,210	3,151,495	-0.7%
17	Redbook	$72,215	2,854,448	0.9%
18	The American Legion Magazine	$31,060	2,691,252	-2.3%
19	Cosmopolitan	$99,550	2,581,985	2.2%
20	Via Magazine	$19,300	2,489,605	N/A
21	Southern Living	$60,730	2,470,202	-0.9%
22	Seventeen	$43,740	2,437,194	-1.4%
23	Martha Stewart Living	$97,900	2,235,723	-3.5%
24	Glamour	$88,483	2,208,926	6.9%
25	National Enquirer	$24,327	2,206,747	-18.8%
26	U.S. News & World Report	$98,644	2,201,351	-0.9%
27	YM	$46,940	2,170,687	1.2%
28	Smithsonian	$49,870	2,088,299	0.8%
29	Money	$98,250	1,935,014	-0.4%
30	Star	$24,188	1,900,615	-14.4%
31	Teen	$10,800	1,850,436	11.4%
32	Ebony	$35,914	1,847,773	0.7%
33	V.F.W. Magazine	$18,900	1,776,690	-2.0%
34	Field & Stream	$54,895	1,757,543	0.2%
35	Parents	$53,6550	1,741,628	0.1%
36	Country Living	$58,610	1,669,609	3.3%
37	Men's Health	$82,955	1,587,573	5.4%
38	First for Women	$23,987	1,579,495	10.2%
39	Popular Science	$43,380	1,562,353	0.1%
40	Woman's World	$27,337	1,550,654	4.3%
41	Golf Digest	$65,840	1,539,272	0.0%
42	Life	$63,750	1,500,774	-4.8%
43	Golf Magazine	$50,000	1,469,078	11.5%
44	Sunset	$58,500	1,464,559	1.1%
45	Entertainment Weekly	$51,000	1,431,886	10.1%
46	Popular Mechanics	$55,450	1,425,396	0.0%
47	Cooking Light	$27,000	1,423,400	1.0%
48	Boys' Life	$21,240	1,370,247	0.7%
49	Outdoor Life	$40,255	1,368,023	0.1%
50	Medizine	$NA	1,342,800	26.7%
51	Video Event	$12,495	1,325,541	5.3%
52	American Rifleman	$23,005	1,291,950	-12.7%
53	Consumers Digest	$25,270	1,289,453	0.0%
54	Rolling Stone	$168,890	1,252,282	-0.4%
55	Scholastic Parent & Child	$39,400	1,236,244	12.4%
56	Parenting Magazine	$45,040	1,221,179	9.5%
57	Car & Driver	$59,010	1,219,708	9.1%
58	Secure Retirement	$27,890	1,210,693	-6.4%
59	Discover	$36,860	1,206,745	0.2%
60	Motor Trend	$47,500	1,188,863	13.5%
61	New Woman	$30,680	1,181,080	-0.8%
62	PC Magazine	$33,205	1,176,691	2.0%
63	Mademoiselle	$55,910	1,158,274	1.9%
64	In Style	$47,000	1,151,024	19.0%
65	Weight Watchers Magazine	$24,620	1,150,445	11.3%
66	Self	$38,410	1,149,506	0.7%
67	PC World	$42,825	1,148,816	0.4%
68	The Family Handyman	$29,440	1,126,939	0.3%
69	Vogue	$68,786	1,125,585	2.3%
70	Vanity Fair	$73,082	1,118,895	2.1%
71	Shape	$28,740	1,106,785	18.8%
72	Soap Opera Digest	$28,776	1,102,223	-11.2%
73	Us	$46,485	1,101,222	-2.8%
74	Health	$34,370	1,084,536	5.3%
75	Scouting	$10,540	1,084,076	0.0%
76	FamilyFun	$22,268	1,064,789	9.8%
77	Kiplinger's Personal Finance	$32,030	1,064,461	-3.2%
78	Country Home	$53,900	1,059,510	2.6%
79	Bon Appetit	$34,500	1,059,028	-4.1%
80	Disney Adventures	$31,960	1,045,041	4.8%
81	Sesame Street Magazine	$43,214	1,037,589	2.8%
82	Home	$37,300	1,024,238	1.6%
83	Travel & Leisure	$61,840	1,013,327	1.6%
84	Michigan Living	$15,450	1,011,901	-1.1%
85	PC/Computing	$42,710	1,009,172	0.3%
86	American Homestyle & Gardening	$46,580	1,004,943	0.0%
87	American Health for Women	$29,900	1,004,672	10.7%
88	Fitness	$30,301	1,004,391	25.0%
89	Essence	$26,030	1,000,592	0.0%
90	Penthouse	$36,300	994,711	12.6%
91	Victoria	$32,500	959,599	3.8%
92	Today's Homeowner	$27,735	955,067	5.0%
93	Jet	$16,024	941,844	-3.2%
94	Elle	$50,825	941,770	2.7%
95	The American Hunter	$21,900	936,923	-11.5%
96	Business Week	$109,400	913,359	-0.2%
97	Country America	$32,300	904,675	0.1%
98	Food & Wine	$27,680	883,381	3.5%
99	Nickelodeon Magazine	$22,900	883,172	17.6%
100	Gourmet	$28,600	879,331	0.8%
101	Vitality	$1,200	873,124	-13.0%
102	House Beautiful	$71,545	864,585	-1.2%
103	Globe	$13,594	845,065	-18.9%
104	Child	$38,735	841,544	6.2%
105	Windows Magazine	$25,370	825,771	2.6%
106	Working Mother	$37,605	822,502	-1.5%
107	Total TV	$4,134	821,105	13.7%
108	Architectural Digest	$55,546	818,185	1.6%
109	Hot Rod	$26,875	818,010	4.8%
110	Midwest Living	$30,400	817,472	-1.4%
111	Sports Illustrated for Kids	$40,000	816,830	-4.4%
112	The New Yorker	$39,135	813,434	1.8%
113	Traditional Home	$34,630	812,823	0.3%
114	Allure	$30,180	799,373	5.1%
115	Conde Nast Traveler	$55,255	789,628	0.1%
116	Forbes	$61,890	784,220	0.2%
117	Tennis	$31,948	775,935	-0.7%
118	Fortune	$60,800	767,148	0.6%
119	The American Legion Aux. Nat'l News	$31,060	755,497	0.0%
120	North American Hunter	$13,815	751,701	4.2%
121	Sport	$23,215	751,059	-4.8%
122	Mutual Funds Magazine	$32,235	742,492	34.6%
123	American How-To	$15,095	741,452	30.6%
124	Road & Track	$39,855	737,362	-2.3%
125	Marie Claire	$44,145	734,841	14.8%
126	Harper's Bazaar	$49,185	726,582	3.1%
127	Smart Money	$23,700	724,495	7.3%
128	Traveler	$28,780	715,231	0.8%
129	Today's Realtor	$23,560	711,378	0.2%
130	Mature Outlook	$25,370	705,726	7.1%
131	Yankee	$20,270	705,003	-1.0%
132	GQ	$51,523	700,244	1.7%
133	Esquire	$53,565	672,073	2.2%
134	Scientific American	$29,300	667,150	0.9%
135	Inc. Magazine	$46,290	663,177	0.9%
136	Organic Gardening	$20,020	659,820	-8.5%
137	Eating Well	$19,090	642,971	0.2%
138	Walking	$20,100	634,071	0.7%
139	Working Woman	$33,500	633,572	-0.4%
140	Wood	$6,420	627,006	2.0%
141	Arthritis Today	$15,047	625,681	5.1%
142	New Choices: Living Even Better After 50	$26,935	611,441	0.2%
143	Automobile Magazine	$36,890	610,346	-0.7%
144	Vibe	$2,200	606,237	17.1%
145	Ducks Unlimited	$11,700	605,738	5.2%
146	Premiere	$27,670	602,791	0.2%
147	Metropolitan Home	$36,100	602,505	-2.3%
148	Bassmaster Magazine	$20,160	600,164	4.8%
149	Macworld	$34,995	598,603	24.2%
150	Guns & Ammo	$18,255	597,570	1.6%
151	Conde Nast House & Garden	$21,600	580,864	14.1%
152	Junior Scholastic	$7,865	578,827	-6.0%
153	Game & Fish Magazine	$10,995	575,377	-0.1%
154	Your Money	$9,885	572,882	3.3%
155	Men's Journal	$46,510	566,943	2.2%
156	Computer Shopper	$14,455	561,591	0.2%
157	This Old House	$16,740	559,272	17.9%
158	Travel Holiday	$23,500	558,610	0.5%
159	Mirabella	$31,170	553,298	-2.4%
160	Flower & Garden	$17,280	552,396	-26.2%
161	Outside	$42,1400	541,242	2.9%
162	Worth Magazine	$23,150	540,758	0.2%
163	The Sporting News	$19,840	540,110	3.4%
164	Sierra	$14,880	538,536	2.6%
165	Spin	$25,880	535,392	4.3%
166	Entrepreneur Magazine	$30,275	531,305	1.7%
167	North American Fisherman	$12,675	529,673	0.1%
168	True Story	$21,400	525,636	-13.8%
169	National Wildlife	NA	523,741	-3.0%
170	Individual Investor	$21,240	520,417	19.5%
171	The Rotarian	$7,685	515,997	-0.9%
172	Crayola Kids Magazine	$21,986	514,571	-1.7%
173	Colonial Homes	$28,670	506,449	-1.9%
174	Catholic Digest	$8,065	501,024	-0.2%
175	Reader's Digest (large type edition)	$166,000	498,737	N/A
176	Byte Magazine	$24,200	498,421	2.0%
177	Runner's World	$24,730	492,881	7.6%
178	Details	$24,780	476,290	-1.7%
179	Successful Farming	$26,600	475,984	0.1%
180	Audubon	$15,310	468,157	1.7%
181	Home Office Computing	$19,250	467,229	1.4%
182	Gardening How-To	$5,100	464,422	116.0%
183	Independent Business	$30,132	463,798	2.7%
184	Country Living Gardener	$16,800	462,851	-5.7%
185	The Atlantic Monthly	$20,640	462,029	0.3%
186	Natural History	$13,900	456,179	-1.7%
187	Success	$27,935	455,878	1.5%
188	Bride's Magazine	$31,630	455,685	3.4%
189	Popular Photography	$39,590	454,741	0.1%
190	Sports Afield	$26,200	453,292	-1.2%
191	Muscle & Fitness	$21,890	452,452	-8.9%
192	Kentucky Living	$3,850	452,286	6.1%
193	National Examiner	$24,327	451,973	-14.4%
194	Computer Life	$15,175	450,378	-0.5%
195	The Saturday Evening Post	$11,011	450,294	0.0%
196	National Parks	$7,510	448,590	-3.9%
197	Country Sampler	$9,975	441,319	-7.2%
198	The Tennessee Magazine	$3,597	437,838	2.2%
199	Elle Decor	$22,900	436,634	-1.6%
200	Town & Country	$34,045	435,423	-1.4%